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Online product videos - an infographic

2013-08-30 14 2,112 Vimeo

As we release some of our latest summer productions, Jose found few hours to test some motion ideas. This 30 seconds animation was made in about 4 hours. The information comes from a research made by e-tailing group and Invodo. Music comes from the Vimeo Music Store made by Waylon Thornton. E-tailing group and Invodo on product videos: "Consumer consumption of video has exploded over the past few years. According to YouTube, over 4 billion hours of video are watched each month.Knowledge of consumer viewership helps to provide future direction to the industry, especially given that retailers are increasingly shifting their emphasis and investments to product videos. As the Web transforms into a video medium, consumers are naturally coming to expect video not as an add-on or a destination, but as an integral part of their online experiences – including shopping experiences. Understanding how your consumers interact with and consume video allows you to gain a competitive advantage by deploying video in a way that generates a substantial and measurable return on investment."